Our Story

About Jalayum Namkeen

Jalayum Namkeen & Bakers is more than a snack brand — it is a celebration of authentic Indian flavours, crafted with heart and rooted in tradition. Founded by Shree Bharatbhai Tanna, Jalayum was born from over 15 years of deep passion for the namkeen industry and an unwavering belief that great taste has the power to bring people together.

Every product we make carries the rich culinary legacy of Navsari — a city known for its love of flavour — and delivers it fresh, pure, and honest, straight to your plate.

Our Journey

What began as a humble venture in 2010 in the heart of Navsari has grown into a trusted namkeen brand with an annual production capacity of 345 tonnes and a growing presence across Gujarat and Maharashtra.

From our early days of crafting small batches with care, to building a state-of-the-art facility at Opera Industrial Park, every step of our journey has been guided by one simple purpose — to create snacks that people love, trust, and remember.

Today, Jalayum Namkeen is setting its sights beyond borders, carrying the beloved taste of Navsari to households across India and around the world.

Our Mission

At Jalayum, our mission is to bring the authentic taste of India's finest namkeen to every home — crafted with purity, freshness, and consistent quality at every step.

We are committed to:

  • Sourcing the finest ingredients with transparency and honesty
  • Following strict quality standards from production to packaging
  • Innovating continuously to bring new flavours without compromising tradition
  • Making namkeen that is not just a snack, but a feeling — a taste of home, a moment of joy, a memory shared with family and friends

"Swad… Jo Harpal Rahe Yaad" — A taste that stays with you, always.

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Quality

We never compromise on quality and source the finest ingredients.

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Passion

Every product is made with love and dedication to our craft.

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Trust

Building lasting relationships through transparency and honesty.

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Innovation

Constantly evolving to bring you the best experience.

15+
Years Experience
25000+
Happy Customers
150+
Products
99%
Satisfaction